About
Dr. Ruchita Pangriya
Assistant Professor of Management Studies
Academic Profile
Dr. Ruchita Pangriya is an assistant professor of marketing management with a rich academic career spanning over 11 years and 01 year of industrial eposure. She holds a Ph.D. in management with specialization in marketing and has consistently been recognized for her contributions to both teaching and research.
Her research interest encompasses around rural entrepreneurship, Agri based entrepreneurship, private labels, consumer behavior, digital marketing, brand management, and marketing strategy. She has authored and co-authored more than 20 research papers published in reputed national and international journals. Dr. Pangriya is the nodal officer for Devbhoomi Udyamita Yojna, L.S.M. Campus, Pithoragarh since 2023. Under her leadership her Centre got the status of "Centre of Excellence" in Women Entrepreneurship and received grant of 5 Lakh INR from Govt of Uttarakhand. Under her mentorship04 start ups have been successfully registered and 03 are into budding stage as on August 2026.
Beyond research, Dr. Pangriya is deeply committed to nurturing the next generation of business leaders. She brings a blend of academic rigour and practical insight to her classroom, making complex marketing concepts accessible and engaging.
Education
Ph.D. in Management Science
University of Mysore, Karnataka, India
2019 - 2022
Master of Philosophy (M.Phil.) in Management
Christ University, Bangalore, Karnataka, India
2015 - 2017
MBA (Marketing Management)
Skyline Business School, Gurgaon, India
2007 - 2009
Academic Experience
Assistant Professor
Department of Business Administration, Soban Singh Jeena University, L.S.M. Campus, Pithoragarh, Uttarakhand, India
2020 – Present
Assistant Professor (Marketing)
Department of Management Studies, Amity Business School, Amity University, Bangalore Campus, India
2018– 2020
Assistant Professor
Department of Management Studies, HKBK College of Engineering, Bangalore
2016 – 2018
Awards & Recognition
UGC NET qualified (2013, 2018) in management
Issued by UGC · Jun 2013 and June 2018
UKPSC Examination
Issued by UKPSC · Jun 2020
Best Paper Award in Technology- Fueled Business Transformation and Strategy
Issued by VIPS in association with University of Nebraska at Omaha, USA · Jan 2022
NEP Implementation in College and University
Recognized by the Government of Uttarakhand (2024) for contributions towards the implementation of the National Education Policy in college and university settings.
Teaching Philosophy
"Education is not the filling of a pail, but the lighting of a fire."
I believe that great teaching goes beyond textbooks. My approach combines theoretical foundations with real-world case studies, encouraging students to think critically, question assumptions, and develop their own perspectives.
I strive to create an inclusive, intellectually stimulating environment where every student feels empowered to contribute, explore, and grow — both as a professional and as a person.