Dr. Ruchita Pangriya
Assistant Professor | Marketing & Entrepreneurship
Advancing Knowledge in Marketing, Retail Technology & Entrepreneurship Research focused on social, women and rural entreprenuership
About
Passionate About Marketing & Entrepreneurship Research
Dr. Ruchita Pangriya is an Assistant Professor at Soban Singh Jeena University, Pithoragarh, Uttarakhand, specializing in Marketing and Entrepreneurship. Her research spans consumer behavior, private label brands, retail technology, and entrepreneurship - rural, social & women entreprenuership.
With over 190 citations, an h-index of 7, and publications in leading national and international journals of repute. she is a recognized voice in marketing and management research in India and beyond.
Read Full ProfileResearch
Key Research Areas
Marketing & Consumer Behaviour
Exploring consumer attitudes, private label brands, and purchase intentions in digital and physical retail environments.
Entrepreneurship
Investigating social and rural entrepreneurship, with a focus on challenges faced by entrepreneurs in hilly regions of India.
Retail Technology
Studying beacon technology, automation in retail, proximity marketing, and modern customer engagement strategies.
Influencer & Social Media Marketing
Examining nano-influencer credibility, consumer trust, and the role of social media platforms in shaping purchase decisions.
Publications
Recent Publications
Why consumers trust nano-influencers? A study on credibility, engagement, and purchase intentions
International Journal of Process Management and Benchmarking·2026
Development in rural entrepreneurship and future scope of research: a bibliometric analysis
Journal of Global Entrepreneurship Research·2024
Beacon Technology the Future of Retail: A Review of the Literature and SWOT Analysis
Review of Professional Management: A Journal of Management·2023
Collaborate or Connect
Interested in research collaboration, speaking engagements, or academic mentorship? I welcome conversations with fellow researchers, students, and industry professionals.
Contact Me